An agency built from
the model's side of the table.
Genesis Model Management was founded in London in 2020 on a simple conviction: that an agency could set a higher standard for talent and for the industry. Six years in, that standard has become our commercial advantage — and the reason talent and clients keep returning to us. Proud Patrons of the British Fashion Council since 2022, and partners of the Make-A-Wish Foundation. Based at Floor 7, 2 Television Centre, White City, London.
Beginnings
Genesis is founded in London on a single conviction: that an agency could set a higher standard for talent — built from the model's side of the table. A small board, a quiet office, and a long view.
London Fashion Week
Our first season on the LFW schedule. Backstage at British designers, Genesis faces walk for emerging and established houses across the week.
Patrons of the British Fashion Council
Genesis joins the BFC as official Patrons — an industry credential held alongside the country's leading houses, and a marker of where we intend to operate.
Events at Drew & beyond
Private dinners, screening nights and industry evenings at Drew House and across Mayfair — building the rooms our talent and clients want to be in.
Runway in motion
From SS24 onwards, Genesis models walk for international shows alongside continued LFW presence — a roster moving with confidence on the global circuit.
Scouting with intent
We don't scale for scale. We scout for faces we genuinely believe in — across London and beyond — and we develop them with care, time and a real plan.
"We are deliberately not built for scale. We are built for editorial discipline, genuine talent care, and a brand standard we hold on every booking."
Working with Genesis.
Brief us on a project, view the boards, or get in touch with the agency directly.